Don't make the mistake of thinking that people online are not as attentive and active as those that are offline, though. These are real folks you're connecting with on social media networks and they have real friends in and around your practice.

So, why implement chiropractic online marketing strategies that incorporate video? Well, first of all, video is the next best thing to actual face-to-face interaction. Potential patients get a chance to know, like, and trust you before meeting you in person. Never in history have chiropractors had this much power in being able to brand themselves online and build such fast rapport.

Next, consider the fact that YouTube is 3rd most popular website in the world and one of the biggest search engines. This, in large part is due to the fact that people would rather watch a dynamic video than read static text. Take a poll in your office and you'll soon see that many patients feel this way. With YouTube leading the charge, realize there are hundreds of other video sharing websites online that you, as a chiropractor, can post your videos to.

Make sure you are directing patients to your YouTube channel to see your videos periodically as well. Hopefully, you have an email list of patients and can send them to your videos. I like to take my camera with me wherever I go, as I never know when I'll have a good idea for a two or three minute shot. Take people on a journey with you and change the scenery, too.

Aside from videos getting indexed on social networking websites, they also get indexed on Google, Bing, Yahoo, and other search engines. This is good news if you understand the basics of video optimization. It's not uncommon for you to be able to blanket a search engine in a matter of a couple days with this chiropractic online marketing technique.

I recommend making your first couple videos about who you are and what you do, keeping them in the two to three minute range. After that, take people on a tour of your chiropractic office. Once that's completed, begin to let your specialized knowledge shine! Talk about certain pain-based conditions that you see in your office on a regular basis then offer some quick tips and strategies that will help improve their quality of life.

If you keep in mind that successful marketing on social media is about building and nourishing relationships, you'll start to see new patients as a result. Chiropractic online marketing using video in this fashion is fun, not to mention the amount of FREE exposure you'll get!

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