It is evident that a website needs to be optimized for better ranking in the search engines and therefore there are a few key steps that must be followed to do the SEO of one's Joomla website. Following are such ten basic steps:

1. Make use of the Keyword in the Title Tag

Your keyword is the chief phrase and making use of it in the title tag affects the page ranking of your website during searches. You have to be very careful while choosing the title tag as Joomla employs the same tag for the article's title as well as for insite links.

2. Use anchor text of Inbound Links

Anchor text is the group of words that are visible in blue colour and are usually underlined (link) to navigate from one website to another. Using inbound links with keywords for your articles always help in better ranking.

3. Increase Link Popularity

The number of pages that link or direct the user to your page is known as link popularity. More the number of sites that link to the main webpage, the better.

4. Site maturity

There is not much that one can do about the time period that a site has been active, however, it does affect if the registration of the domain is old. One should note that spam websites are not very old and therefore are not reliable. The age of the domain is assessed to judge the site's reliability.

5. Interlinking Popularity

This is the same as link popularity with a difference of links from within the website. You can use anchor links within your site under the headings like 'Most Read', 'Latest Stories' and "Related Items" or "Archives". A sitemap that links directly to your homepage is effective too.

6. Use of keywords in Body of the text

The trick is to use the targeted keywords in the paragraphs that appear in the beginning and in the end. One can use the keyword density tool to check the density and then add the top three keywords to the Meta title of the page. This way the particular page gets optimized for a few words. Also, play with the font of the keywords and filenames; use them as bold and strong tags.

7. Reduce File Size

It is often noted that files that are bigger in size have problems in getting optimized. Therefore, in case you are making use of heavy graphics in your web design, do make sure the sizes are small so that they don't deter the process of SEO.

8. Keep a simple URL

The more simple your URL, the easier it is for people to remember it.

Author has vast experience in the digital marketing strategy planning and management. He is currently associated with the premier full service Digital agency that combines a strategic brand consulting and design expertise of an interactive advertising agency.