Having spoken to hundreds of speakers and promoters, a commonly phrased question, especially among the veteran speakers, is: "Is the product launch a fad?" Phrased another way: "Can I just ignore it and continue doing marketing to fill rooms and/or speak at live events?" While nobody can predict the future, it's instructive to look at historical trends.

The product launch is the rocket fuel that can be used to cost effectively and quickly grow your business, and we have seen many product owners leave millions of dollars on the table by not fully understanding this key concept. Implement these strategies to add at least $1 million to your next product launch and your business. Relaunch the same product: Amazingly enough, many product owners use an almost tissue-like mentality when it comes to launches: do one and then run to the next one and then repeat with a new one.

We strongly believe that the launch model is the most exciting and disruptive development in the last 20 years of the seminar industry. It is already changing how consumers buy and how speakers and promoters bring products to market. Those that "get it" are enjoying enormous rewards.

Due to the fast moving world of launches, any resources we list can be stale by the time we go to print (hosting companies, merchant providers, graphics designers, etc). Thus, we have come across many resources that are helpful to your product launch.