A web site is usually static and changes are made infrequently. It can list specifics about your present business like your location, your hours, and your area of expertise. You can advertise products and promotions.

A weblog commonly known as a blog can be changed daily. It is more of an information about the specifics of your business. It may or may not mention your hours or location. But it may tell what happened when a customer called and needed your help about a particular situation or a product that you sell.

Marketing plays a role in both of these. Where do you market the most right now in your business? Is it in the yellow pages? Is it in local magazines? Is it newspapers? You must spend time on a blog or website. But a blog will take more of your time. There must be new content posted to your blog on a regular basis. The search engines that rank your blog look for those that have new content on a regular basis.

A webstie doesn't require much time since you won't be making many changes. You can hire a web design to set it up or you can design and set it up yourself. It is designed to give you an online presence. It is advertising but on a much larger scale. Move your marketing online through a website presence.

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