If you have an e-mail address then you are probably receiving someone's Ezine, even if you're not aware of what it is. Realtor coaches can definitely benefit from setting up an Ezine, just as almost any other business could. Ezines that were originally named after electronic magazines more closely resemble e-mail newsletters today. Ezines are a great way to build a relationship with your clients and prospects by providing them with valuable information and little personal snippets.

Ezine advertising works, but only if you know how. A tool is never at fault if you don't know to use it ... Today's article offers a mini-guide for all ezine advertisers who want to understand some simple but many times overlooked principles of advertising in ezines. For an easier understanding, these principles are presented using a Q & A format:-